Author: Taproot Publishing

We help communities understand themselves better.

Take the Taproot Survey to see how the candidates align with you

We’re excited to launch our tool that helps you find out how the candidates running for mayor and city council in Edmonton align with you on the issues that matter most.

Take the same survey the candidates did, and see to what extent they share your views and priorities: taproot.vote/match.

This “voter matching engine,” as we’ve called it in some places, is accompanied by a robust voter guide, all motivated by our mission to help you make informed choices in the 2025 municipal election.

How it works

The Taproot Survey is a 30-question, multiple-choice questionnaire covering a wide range of topics relevant to Edmonton’s next city council. It was informed by the 900+ responses to our election question, insights gathered at listening sessions, input from our election partners, and our own observations of what Edmonton’s next city council will face. You can learn more about how we crafted the survey in our previous blog post.

To start, pick the ward you live in (our integrated lookup tool will help you find it), and then answer the same questions the candidates did. Each question has three possible responses. You can also choose to skip questions.

When you complete the survey, the tool compares your answers to those of the candidates who have responded so far. It then shows you which candidates align most closely with your views and priorities.

The first thing you’ll see is the “Alignment overview” table, which you can filter by mayoral and council candidates. The table shows how many questions you and each candidate answered the same way, and it gives you a percentage score, too.

This sample shows results for a voter in Ward papastew, filtered to show only councillor candidates.

It is very unlikely that you’ll find a candidate who matches you 100%, so we encourage you to spend some time with the results.

Keep scrolling down and you’ll see the “Alignment by question” section, which lists every question you answered and shows which candidates agreed with you on each one. This way, you can also zero in on where the candidates stand on the issues that you consider crucial.

What else you can do

You’ll find a lot of links to click on throughout the tool. Here are some highlights:

  • If you click on the links in the “Agreement on” column, which shows the number of questions you and each candidate agreed on, you’ll see a head-to-head comparison of your answers and theirs (you can also access this using the “By candidate” dropdown at the top of the page).
  • Each question is hyperlinked to a page that shows you how every candidate responded to it.
  • Each candidate’s name is hyperlinked to their profile page, which includes their survey responses (including any additional comments they might have made), contact information, and a pitch to voters if they provided one.
  • Each ward name is hyperlinked to a page that lists all the candidates running in that ward and includes their survey responses.

The results page also includes a “Share your results” section with buttons that let you share your matches on social media or copy a link to send. We don’t store any personal information about you, so you can share your results without worrying about your privacy.

Much more to explore

Our revamped election website, edmonton.taproot.vote, has a lot more to explore:

You’ll also find the latest coverage from our team. Over the next few weeks, we’ll be rolling out more features and content to help you get ready for election day on Oct. 20.

If you value this work, please become a Taproot member. We recently updated our website to better highlight the benefits of paid membership at the individual or organization level.

If you’re not ready to commit to membership but want to keep up-to-date on our election work, subscribe to our newsletter.

Housing Complex a finalist for Collaboration of the Year

We’re proud to announce that Housing Complex — Taproot’s series on what works, what doesn’t, and what can be improved about Edmonton’s housing system — has been named a finalist in the Collaboration of the Year category at the 2025 LION Publishers Sustainability Awards.

UPDATE: We won the award! Read more about that here.

Housing Complex, which was made possible through a collaboration with the Edmonton Coalition on Housing and Homelessness, is in the running for Collaboration of the Year at the upcoming LION Awards.

This series would not have been possible without the help of the Edmonton Coalition on Housing and Homelessness, nor would this nomination. The Collaboration of the Year award recognizes a local, independent, online news publisher that has “successfully formed a short-term or long-term collaboration with at least one other organization to positively affect their journalistic impact, financial health, and/or operational resilience.”

Partnering with ECOHH allowed Taproot to access funding from the Alberta Real Estate Foundation, making it possible to assign writer Eric Rice and photographer Jordon Hon to capture the stories of 12 people who play various roles in the housing system. Those portraits became the heart of a multi-part series surrounded by explanatory work from Taproot’s editorial team.

We also worked with ECOHH to secure more funds for a well-attended and interactive event to help people further engage with the topic. We are endlessly grateful to ECOHH’s Jim Gurnett for helping us find a way to pursue this project, which would otherwise have been beyond our means. And we are indebted to Eric for not only conducting these interviews with immense empathy and care, but also laying the groundwork to make this collaboration possible.

The awards will be presented on Sept. 3 in St. Louis, MO, during the Independent News Sustainability Summit. Many thanks to LION Publishers for this recognition, and good luck to all of the finalists. Your work is immensely inspiring.

Election brings opportunity for more collaboration

When we embarked on the project that became Housing Complex, we expected housing to be a key election issue, and that assumption has been borne out by the responses so far to our election question: What issues do you care about as you consider who to vote for in the 2025 municipal election, and why?. The answers to this question will inform the survey we’ll be sending to candidates later this summer, and that will form the basis of the voter matching engine that we’ll make available to everyone in the fall. So if you haven’t weighed in yet on the question, please do — the more people we hear from, the better.

We’re happy to have the participation of several election partners to help us increase the breadth and depth of this work. They are using their channels to spread the question, and they’ll continue to engage their communities leading up to the Oct. 20 vote. If you belong to an organization that should be involved, get in touch.

Introducing Taproot Edmonton’s Business Membership

The Edmonton region is facing a significant challenge: a lack of coverage of the people and organizations shaping our community’s future. With fewer resources dedicated to telling these important stories, everyone is missing out on vital information.

At Taproot Edmonton, we are committed to informing and connecting people across the Edmonton region through original reporting, newsletters, podcasts, and our recently launched events calendar.

Today, we are excited to introduce our new Business Membership program, designed to enlist the business community’s help to fill the knowledge gap and thus build a more informed and connected community.

Why is there a lack of business coverage?

Since 2008, nine local news publications in Edmonton have closed and another seven have decreased their coverage, according to the Local News Research Project. Just four local news publications have launched during the same period, including Taproot Edmonton.

The situation across the region is even more dire, where existing publications were much smaller to begin with. In addition to local news, we’ve also lost business-focused publications such as Alberta Venture.

These were the headlines in March 2017 — things have only gotten worse since then. (Mack Male/Flickr)

In the past, local news outlets published more stories about what businesses and other organizations were up to. But as their resources have shrunk, business coverage has tended to fall by the wayside as assignment editors focus on what they consider core subjects: crime, politics, and sports. As a result, there are few if any local beat reporters in our region focused solely on business.

We need a more intentional approach to ensure that local stories of innovators, entrepreneurs, and changemakers are told.

What is Taproot doing to address this gap?

We have been working to build the infrastructure required for impactful local beat reporting since we started.

For example, we already pay more attention to local business than anyone else. We publish dozens of original stories about business every month, and we publish the Business Roundup every Friday morning. News about local business and economic development is also a key part of several other roundups, including the Tech Roundup and the Regional Roundup.

Business is often discussed on our weekly municipal affairs podcast, Speaking Municipally, and in the past we have published an entire podcast focused on local innovation businesses (and we’re interested in reviving that).

We also curate hundreds of business-related events on the Taproot Edmonton Calendar.

We reach thousands of people every day through The Pulse and our other publications. Every time another local publication follows our story with their own version (which happens with increasing frequency), more people learn about the Edmonton region.

But imagine the impact we could have with more resources to boost local news coverage and grow our audience.

What is the Business Membership program?

We want to enlist members of the business community as partners in our effort to enhance local news coverage and broaden our reach. By purchasing a business membership, you help ensure ongoing, smart, comprehensive coverage of the local community and support the infrastructure needed for continuous storytelling.

We offer four membership tiers:

  • Starter (up to 15 employees): $100/person per year
  • Small (up to 49 employees): $1,500 per year
  • Medium (50-199 employees): $3,500 per year
  • Large (200+ employees): $7,500 per year

Each tier allows you to add your team members to Taproot’s mailing list. That means they’ll be better informed and connected, and it helps us grow our audience.

The financial support and increased readership will help a great deal, but we also want to hear from you about what you’re seeing in the local news ecosystem. We plan to host a quarterly summit for business members to discuss gaps, challenges, and ideas.

What are the benefits of joining the Business Membership program?

As a business member, you will:

  • Support local journalism and ensure that important local stories are told.
  • Equip your team with the latest news and events in the Edmonton region.
  • Enhance your brand’s visibility through recognition in our newsletters and on our website.
  • Receive advertising credits for use in Taproot Edmonton’s publications.
  • Optionally participate in quarterly summits to discuss gaps and challenges in the local news ecosystem.

In short, you’ll be making a significant contribution to a more informed and connected Edmonton region.

How can my business sign up as a member?

To join, simply fill out this form with your business name, contact information, and preferred membership tier. Then we’ll follow up to activate your membership.

How will you use my membership fees?

We’re a business too, so we understand you expect value for your investment.

We will invest membership fees primarily in marketing and product development to grow our audience and enhance our offerings. This will in turn broaden our reach and impact, which will help us attract more members, sponsors, and advertisers. That’s the flywheel we’re trying to get spinning to support local journalism in the Edmonton region.

Does this mean Taproot will only write positive things about business?

No, our allegiance remains to the reader, regardless of where our revenue comes from. We will continue to cover all aspects of the business community, including challenges and opportunities for improvement. We adhere to the ethics guidelines published by the Canadian Association of Journalists and believe that transparency is key to building and maintaining trust with our readers, members, and other stakeholders.

What if I don’t have a business?

We invite you to join Taproot Edmonton as an individual member. For just $100 per year, you can support local journalism for the Edmonton region. Learn more and sign up here.

Who can I contact for more information?

For more details or to discuss further opportunities, please reach out to Mack Male and Karen Unland:

  • Mack Male — mack@taprootpublishing.ca — 780-619-3864
  • Karen Unland — karen@taprootpublishing.ca — 587-986-5442

Supporting local journalism is crucial for maintaining a vibrant, informed, and connected community. We encourage you to become a business member today to help us boost local storytelling in the Edmonton region.

Thank you for your support!

LION names Taproot a finalist for resilience award

We’re honoured to be among the independent news organizations nominated for this year’s LION Local Journalism Awards!

A team meeting from May 2023, with (clockwise from top left) reporter Colin Gallant, editor-in-chief Karen Unland, publisher Mack Male, reporters Shayne Giles and Nathan Fung, and editorial assistant Ashley Lavallee-Koenig.

Taproot Edmonton finds itself in the excellent company of The Appeal, Dallas Free Press, and Santa Cruz Local in the operational resilience category, which recognizes outlets for “establishing processes, policies, and a company culture designed to support staff and manage growth in order to prevent burnout among the very people whose talent and buy-in are critical to their success.”

We’ve done a ton of work over the past year to make Taproot a healthy and supportive workplace. It’s hard to do that while you’re building a business and publishing daily, but it’s absolutely vital to look after the people who do the work. We’ve learned some hard lessons on the way to that realization, and we’re still learning. But we’ve made progress, thanks to excellent coaching from Bene Cipolla via the GNI Startups Lab on building and managing a team as well as wise counsel from our mentors at the ThresholdImpact Venture Mentoring Service. This has led to solid practices to help everyone on our team uphold our core values: curiosity, courage, and care. When people are struggling, we lift them up. When they’re excelling, we cheer them on.

It feels great to be recognized for what we’ve developed, but honestly, the best reward is when we have our weekly team meeting and everyone enthusiastically participates in our wellness check. The practices we’ve adopted helped us onboard two interns and a Canada Summer Jobs hire, integrating them with our regular staff to form a cohesive team. A shared vocabulary for meaningfully answering the question “How are you?” and a concerted effort to listen have helped us knit people together, even though we are rarely if ever in the same room.

(By the way, we’re planning to hire soon. If you’re an experienced journalist based in Edmonton or willing to move here, and you’re looking to work for an organization that genuinely cares how you’re doing, keep an eye out for our posting.)

As is our custom, Taproot Edmonton is about to take a two-week publishing break so we can catch our breath and be strong for the rest of the year. We’ll publish The Pulse and our roundups until Aug. 18, then we’ll be off until Sept. 5. You can expect a couple of episodes of Speaking Municipally during the break, however, as city council will be back in session and our civic affairs podcast will have things to say.

If you like what Taproot is doing and would like to help us go further faster, become a member or a sponsor. And if you know someone who wants to better understand what’s going on in Edmonton, tell them about us. (It looks like we won’t be able to rely on Meta for that.) We’re building what comes next in local media, and we’re working hard to make sure it’s better and healthier than what we’re replacing.