Introducing Spotlight

As we hinted at when we moved our blog, we’ve been working hard on the business-to-business side of Taproot Publishing over the past few months. It’s time to introduce you to Spotlight, our product that helps an organization pay attention to its community.

Spotlight grew out of our observation that it’s powerful to show the people you serve that you have noticed their efforts, events and successes. It’s the sort of thing that can make people happy to be your members, customers or partners. It can provide useful intelligence for readers as well.

It’s also a lot of work. I’ve been doing this kind of attention-paying for a long time — remember when I used to round up Edmonton blogs and podcasts? — and it can take over your life. I was only able to do that on a regular basis back then because of a rudimentary tool that Mack Male built to make it easier to gather up posts, long before we started Taproot.

Mack has now built more powerful tools, and we can use them for a variety of communities, not just for my particular bent. That early experience also helped us develop a methodology for this kind of thing, which feeds back into the technology that enables it and is grounded in the curatorial expertise that only a skilled human can provide (so far, at least).

After a lot of listening to prospective clients and experiments with our early customers, we’ve developed this product that gives you all of the power of paying attention without having to do any of the work.

Who is Spotlight for?

Spotlight works well if your organization has members or a defined group of partners, stakeholders or clients, and those folks tend to share things on the internet and/or get media coverage for their work. We’re basically harvesting the owned media (blogs, videos, podcasts, social media posts, etc.) and earned media (mentions in the news, guest appearances on podcasts or blogs, any kind of third-party attention) that pertains to the people in your particular community. Then we curate it into a readable summary of the most interesting items.

For some clients, such as the Plant Protein Alliance of Alberta, we put this information into a newsletter and send it on their behalf. For others, such as ATB, we compile the items, and they send them out themselves. Our first international client, SheEO, uses our curation to bolster its regular newsletter and shares some of the items separately on social media. There’s a lot of flexibility.

Why are we doing this?

We saw an opportunity to serve business customers by applying the tools we use for the journalistic side of our work, primarily our roundups. Spotlight is part of a suite of such services — we’ll tell you more about the rest in the coming months.

It’s not unusual for media companies to develop B2B services to diversify their revenue streams beyond subscriptions or advertising. Some do that through sponsored content. Others provide graphic design and marketing services to help local businesses with their digital presence. Still others work with clients to put on events for their customers. There are lots of ideas out there to support the kind of work we do.

We think our particular approach is unique, and it’s a key part of our quest to build a robust, sustainable business that supports local journalism. We also sell memberships and sponsorships, and those are very important. We’ve found that this third leg, so to speak, provides significant stability, and it gives us a stronger chance of fulfilling our mission to inform communities about themselves.

Want to hear more?

If you think your business or organization could benefit from our approach, we’d love to talk. Contact us at hello@taprootpublishing.ca.

We’re merging Music into the Arts Roundup

We have made the decision to merge the Music Roundup into the Arts Roundup. The final edition of the Music Roundup will be published on Thursday, Sept. 3, 2020 and starting the following week we’ll be including more music-related coverage in the Arts Roundup. All existing Music Roundup subscribers will automatically receive the Arts Roundup instead.

The Music Roundup has actually been a key part of our progress over the last two years, so we haven’t made this decision lightly.

The context

We launched the Music Roundup in July 2018 as our second roundup. It was an important step as it helped further validate the idea behind the roundups and provided another place for us to iterate.

The Music Roundup was originally curated by Sandra Sperounes, a veteran music writer who had a long career at the Edmonton Journal and then as an entertainment columnist on CBC Radio. It was an incredible opportunity for us to learn from her.

When Sandra moved on to new things, we brought Emily Rendell-Watson on board. In addition to her interest in music and curation/writing skills, Emily quickly made herself indispensable by taking on most of the editing work for our other roundups.

In August 2019, the Edmonton Arts Council supported our efforts to offer local arts coverage by launching the Arts Roundup, curated by Fawnda Mithrush. It made sense at the time to add a new roundup rather than rebrand the Music Roundup, even though we knew there’d be some overlap.

Edmonton Kaleido Festival - 2018
While the Music Roundup is going away, our music coverage is not. The Arts Roundup already contains some of our music coverage and now you’ll find even more there. (Photo of the 2018 Kaleido Family Arts Festival by IQRemix)

The decision

As they say, hindsight is 20/20. If we were starting fresh, we likely wouldn’t launch two separate roundups! We’d launch one that covers all aspects of local arts, including music, theatre, dance, visual arts, literary arts, and more. Having one roundup for all of our local arts coverage will help us concentrate our resources.

COVID-19 also contributed to this decision. Arts and entertainment have been significantly impacted by the pandemic, which has in turn affected our coverage. While we hope for a return to "normal" in the near future, we know that the current state of affairs will continue for quite some time. Our approach needs to adapt accordingly.

What’s next

We are still committed to helping Edmontonians better understand the local music scene, and we encourage musicians, venues, promoters, and everyone else in the industry to continue sending news and other updates to us at hello@taprootedmonton.ca.

If you’re not already a subscriber, please check out the Arts Roundup!

Welcome to the Taproot Publishing blog

Welcome to our new blog!

Wait — didn’t Taproot already have a blog? Yes, if you’ve been following us for a while, you’ll know that we have been blogging at taprootedmonton.ca for the past few years. But not anymore. Allow me to explain!

When we launched Taproot Edmonton back in 2016, all we had was a landing page. Initially we updated our members and readers exclusively through our email newsletter. Then in 2018, we launched a Taproot Edmonton blog. "A blog is an excellent tool to communicate what we’re working on, which is why we’re launching this one now," I wrote at the time. We were busy launching our roundups, and we used the blog to help spread the word about those efforts.

We did most of this work remotely using Microsoft Teams!

What you may not have realized is that our company is actually called Taproot Publishing Inc., a decision we made intentionally to reflect our ambition to create something that could grow beyond our hometown. Nowadays we think of Taproot Edmonton not only as the first of (hopefully) many local sites, but also as just one of the products that our company offers.

With the benefit of hindsight, it was a bit strange to share updates about our company, such as when we were selected to participate in ATB X, in the same place we published original journalism about Edmonton. It was OK when Taproot Edmonton was the only thing our company did, but that’s no longer the case.

Over the past few years, we’ve settled on a unique (and we think innovative) approach to making local media sustainable: we’re using the tools of journalism to offer B2B services to organizations, which provides a new and growing revenue stream alongside membership and sponsorship. We will have much more to share about our services in the future, and this blog is the place we’ll do just that. We’ll also use this space to share news about Taproot Edmonton, our other products, and our thoughts on the future of local media.

We’ve still got some work to do to make our web presence fully reflect what Taproot Publishing has evolved into, but this is a start. We’re excited to keep you informed about what we’re doing as we build a company that helps communities understand themselves better.

An update on our editorial vision and election plans

Taproot had the great good fortune to be accepted into the Election SOS Engaged Elections training this month. Three-quarters of the way through the program, I can say it is going to have a profound effect on the way we cover the 2021 municipal election, and will inform much of my thinking for all of Taproot’s editorial work in the future.

Taproot is proud to be in the July cohort of the Election SOS Engaged Elections training.

Taproot was founded on the idea that our work should be grounded in the curiosity of our community. We’ve tried this in various ways in the past:

  • The Story Garden: Taproot Members could ask a question, and if others were curious about the same thing, we would assign a story to answer the question or at least explore the issues raised by it.
  • Supporting Let’s Find Out: Chris Chang-Yen Phillips’s podcast is based on answering people’s questions about Edmonton. We supported a season’s worth of episodes answering questions solicited at a live event about how humans and nature shape each other in our city.
  • The COVID-19 in Edmonton microsite: We gathered questions from the public and tried to answer them, drawing from reliable sources and organizing the information so readers could find out exactly what they wanted to know.

We’ve learned more from those experiments than I have room to list here. Among the lessons:

  • Participation shouldn’t be behind a paywall.
  •  “What do you want to know?” can be a paralyzingly broad question.
  • Deeper engagement yields great questions.
  • If you’re going to ask, you’d better find the resources to answer.

Through a serendipitous series of events, Election SOS came along right when we needed it to put those lessons to good use and to tap into the vast experience of others who are trying to do this kind of work.

We’ll share more in the coming weeks about what that is going to look like, but the short answer is that we’re going to apply Jay Rosen’s concept of The Citizens Agenda to our coverage leading up to Edmonton’s civic election in October of 2021. That means we need to find out what a significant number of people in our community want candidates to address in this election, and apply what we learn to ensure our work is useful and relevant, our electorate is informed, and our candidates are aware of what is important.

What we learn from this experience will no doubt shape our editorial vision outside of and beyond that election. This feels to me like an excellent framework to keep working towards what we have aspired to do since the beginning, and I’m eager to see what we can do with it.

This work has delayed the call for contributors that we promised in June as part of our effort to build more diversity into Taproot, and to create more opportunities for journalists who are Indigenous, Black or people of colour. We haven’t forgotten that promise, and we remain committed to making it happen. The Election SOS methodology is thoroughly grounded in the values of diversity, equity and inclusion, and the need for journalists like us to be collaborative rather than extractive. This work simply cannot be done without widening our circle.

Stay tuned for details and information on how to get involved. Many thanks to Hearken, Trusting News, the American Press Institute and The Democracy Fund for letting a Canadian outfit into this excellent program. By the way, applications close on July 24 for the next intake, so if you are a journalist interested in applying these principles to your own organization, apply here.

Where Taproot stands, and the work ahead

Black Lives Matter. The deaths of George Floyd and too many others at the hands of police make it necessary to say out loud what we believe but have not been sufficiently vocal about.

As two white co-founders, we have a responsibility to use our privilege to contribute to a more just society. As a media organization, here are some actions we have taken or will take:

  1. We’ve made a donation to the Canadian Association of Black Journalists. We were prompted to do so by a thread compiled by Indiegraf Media, which is building a network of indie news entrepreneurs.
  2. We will actively encourage journalists who are Black, Indigenous or people of colour to answer the call for contributors that we’ll be issuing in July. Taproot pays for commissioned work, and we know we will do a better job of paying attention to our community with more diversity among our contributors.
  3. We will work towards answering the seven calls to action issued by the Canadian Association of Black Journalists and Canadian Journalists of Colour. We are as yet too small to do some of these things, but the place where we can start is to create mentorship opportunities for aspiring journalists of colour.

We share this simply to be accountable for backing up our words with action, knowing that we still have more work to do.

We know we have missed opportunities in the past to take similar action in response to racism against Indigenous people in our city. We must at least live up to the spirit of the Truth and Reconciliation’s calls for the media to include more Indigenous people and be more aware of Indigenous history. And that too is a very small beginning.

Kindness is the key on Giving Tuesday Now

We invite you to join us in marking Giving Tuesday Now, a global day of giving and unity on May 5.

You may be used to hearing about this as part of the cavalcade of “days” surrounding American Thanksgiving, from Black Friday to Cyber Monday to Giving Tuesday. This year, the movement has designated another day as part of the emergency response to COVID-19, and May 5 is it.

Chalk messages of kindness and hope
Messages of love and hope from the sidewalks in Karen’s neighbourhood.

If you have money to give, there are a number of local charities that could use your support. Here are some suggestions from members of our crew:

You can find lots more on Canada Helps, where you can also donate to a special Edmonton Fund that helps 159 local charities. You may also draw inspiration from these good deeds.

If you don’t have money to give right now, the Local Goodness Project offers a number of ways to contribute, and Giving Tuesday Now has suggestions, too.

There’s also a movement afoot to turn May 5 into Giving News Day. The economic disruption surrounding COVID-19 has taken its toll on local journalism at a moment when we need reliable and responsible information more than ever.

Canada doesn’t have the same kind of philanthropic support for journalism that the U.S. has, but you can still make a contribution. If, for example, you wanted to support Taproot, here are a few ways:

  1. Spread the word about Taproot. You could start by sharing this post!
  2. Become a Taproot Member.
  3. Become a Taproot sponsor.

Thanks for your interest. We’ll get through this together.

Meet our new Health Innovation Roundup curator

We’d like to introduce you to Hiba Kamal-Choufi, who started curating the Health Innovation Roundup a few weeks ago.

Hiba has been keeping a close eye on what’s going on in the health innovation space. As you can imagine, the past month has been quite a unique time to take over this particular roundup! Hiba has done a great job of curating the latest COVID-19-related news as well as other updates from the sector.

Hiba Kamal-Choufi, our new Health Innovation Roundup curator

Hiba started her career as a news editor in Beirut, covering stories that involved a range of topics, including the Arab uprisings in 2010 and 2011. After moving to Edmonton, she joined Shaw TV and has since held a number of communications positions. She has a master’s degree in communications and technology (MACT) from the University of Alberta and holds an M.A. in international relations and B.A. in journalism from Beirut, Lebanon. Hiba is currently the Director of Jobline and Email Marketing at IABC Edmonton.

The Health Innovation Roundup launched in the fall of 2018 with Catherine Griwkowsky as curator. We’re grateful to Catherine for all the work she did to keep readers informed and to help grow the roundup, and wish her all the best.

We’re thrilled to have Hiba on our roster of roundup curators who pay attention to what’s going on and distill it to its essence to make sure you are informed. Here’s the whole crew:

Be sure to subscribe so you don’t miss an edition. You can get up to two of these roundups for free if you join as a Taproot Reader.

If you become a Taproot Member, you can get as many roundups as you like, along with other perks. Plus you’ll be helping us pay for high-calibre local journalism from our curators and the freelancers we commission for original stories. We’re building what comes next — join us.

Answers to local questions about the COVID-19 pandemic

We have launched a COVID-19 microsite containing curated answers to questions about Edmonton’s response to and experience of the pandemic. Our objective is to help the local community understand this complex and quickly evolving topic better.

How the microsite came about

In the latest edition of our newsletter, sent on March 17, Karen wrote:

"In light of COVID-19 and the efforts to control its spread, we’re thinking about what more we can do to inform our community without contributing to the noise and information overload."

Our curators were already (and still are) collecting relevant news for our roundups, but we felt there might be an opportunity to do more. We invited readers to submit questions related to the pandemic. It wasn’t long before the first few questions came in and we’ve since received dozens more. That validated the need for Taproot to offer something more on this topic.

We discussed a number of different approaches for answering those questions. Given our resources, our expertise in curation, and our experience building microsites in the past, we felt that a microsite was the best approach for us.

What the microsite is for

The microsite contains questions posed by our community and answered by Taproot editors, based on primary documents and reliable published sources.

There’s no shortage of important information being shared about COVID-19 right now, but it is difficult to find answers to specific questions. Often the nugget of information you need is buried in the middle of an article or government document. You might also have to look at a large number of sources to get the complete answer.

Those are the problems the microsite aims to solve. You’ll find answers to specific questions, all in one place. Each answer contains links to sources and other information if you want dig deeper.

We don’t intend to publish the news of the day nor are we trying to be the destination for breaking news. The mainstream newsrooms in our city have that covered, and we are grateful to those journalists for their hard work, much of which we are pointing to in our answers and in our roundups. Our contribution is to simply and succinctly deliver what our readers say they want to know.

As Lauren Harris wrote at Columbia Journalism Review:

"In times of crisis, newsrooms ought not stop producing the news. But they can slow down, ask themselves what matters most, and be a calm guide for readers. Signal, not noise."

We strive to be that calm guide here in Edmonton.

What’s next

We have published a handful of entries thus far, and we’re working on many more. Keep your questions coming in, and we’ll keep the site updated with new curated answers. We’ll also update existing answers as new information arises.

As the pandemic evolves, so will the microsite. Send us your suggestions and feedback at hello@taprootedmonton.ca.

A note about Speaking Artistically

At the request of Bottom Line Productions, we have taken down Episode 13 of Speaking Artistically, our podcast about arts in Edmonton.  

Removing published work is a drastic step, so we feel we owe you an explanation.  

We launched Speaking Artistically last November, a few months after launching our Arts Roundup. It was hosted and produced by Bottom Line Productions, and published by Taproot.  

It’s not typical for us to work with companies in this way. Usually, we pay contributors to produce things for us. This was an exchange of value — Bottom Line would produce the podcast, on which it would promote our Arts Roundup, and we would publish the podcast on our platform and draw attention to it on Taproot’s channels.  

We understood the hosts would sometimes talk about shows that Bottom Line was promoting, but not exclusively. The show was meant to be a conversation among people who are immersed in local arts, talking about what’s on or coming up, and that’s what it was.  

Bottom Line has run into a situation where something said on the podcast has landed it in trouble with a client. And so they have asked us to take the episode down. “The intentions of our comments could have been misconstrued and for that we apologize,” writes Darka Tarnawsky, President of Bottom Line Productions. 

We have reluctantly agreed to do so. This demonstrates, however, that the unusual arrangement we made with Bottom Line is not going to work. Our first allegiance has to be to the listener.  

Speaking Artistically will be on hiatus until we decide whether to find new hosts or cease publishing it altogether. We do thank Bottom Line Productions for the opportunity to experiment, and we wish them well.

Meet our Regional Roundup curator

Before this year comes to an end, we’d like to introduce you to Stephen Cook, who has been doing a great job of curating our relatively new Regional Roundup

Since taking the roundup over from Taproot co-founder Mack Male in October, Stephen has been keeping a close eye on what’s going on, economically and otherwise, in the 15 municipalities that make up the Edmonton Metropolitan Region.  

Stephen Cook, our Regional Roundup curator.

It’s a lot to keep track of, but Stephen uses his journalism chops to pull it off every week. A recent graduate of the Master of Journalism program at Carleton University, he has written for the Edmonton Journal, The Canadian Press, and The Globe and Mail, covering such topics as municipal affairs, provincial politics, crime, court, and international human rights. He currently works at CBC Edmonton.  

We launched the Regional Roundup in August with a title sponsorship from Edmonton Global. Every Wednesday, it brings together the headlines and happenings in Beaumont, Bon Accord, Devon, Edmonton, Fort Saskatchewan, Gibbons, Leduc, Leduc County, Morinville, Parkland County, St. Albert, Spruce Grove, Stony Plain, Strathcona County, and Sturgeon County, with a view to informing the region about itself so the players can more easily work together. 

We’re thrilled to have Stephen on our roster of roundup curators who pay attention to what’s going on and distill it to its essence to make sure you are informed. Here’s the whole crew: 

  • Arts — Fawnda Mithrush 
  • Business — Paul Cashman 
  • City Council — Mack Male 
  • Food — Sharon Yeo 
  • Health Innovation — Catherine Griwkowsky 
  • Media — Linda Hoang 
  • Music — Emily Rendell-Watson 
  • Regional — Stephen Cook 
  • Tech — Mack Male 

Be sure to subscribe so you don’t miss an edition. You can get up to two of these roundups for free if you join as a Taproot Reader.  

If you become a Taproot Member, you can get as many roundups as you like, along with other perks. Plus you’ll be helping us pay for high-calibre local journalism from our curators and the freelancers we commission for original stories. We’re building what comes next — join us.