We’re merging Music into the Arts Roundup

We have made the decision to merge the Music Roundup into the Arts Roundup. The final edition of the Music Roundup will be published on Thursday, Sept. 3, 2020 and starting the following week we’ll be including more music-related coverage in the Arts Roundup. All existing Music Roundup subscribers will automatically receive the Arts Roundup instead.

The Music Roundup has actually been a key part of our progress over the last two years, so we haven’t made this decision lightly.

The context

We launched the Music Roundup in July 2018 as our second roundup. It was an important step as it helped further validate the idea behind the roundups and provided another place for us to iterate.

The Music Roundup was originally curated by Sandra Sperounes, a veteran music writer who had a long career at the Edmonton Journal and then as an entertainment columnist on CBC Radio. It was an incredible opportunity for us to learn from her.

When Sandra moved on to new things, we brought Emily Rendell-Watson on board. In addition to her interest in music and curation/writing skills, Emily quickly made herself indispensable by taking on most of the editing work for our other roundups.

In August 2019, the Edmonton Arts Council supported our efforts to offer local arts coverage by launching the Arts Roundup, curated by Fawnda Mithrush. It made sense at the time to add a new roundup rather than rebrand the Music Roundup, even though we knew there’d be some overlap.

Edmonton Kaleido Festival - 2018
While the Music Roundup is going away, our music coverage is not. The Arts Roundup already contains some of our music coverage and now you’ll find even more there. (Photo of the 2018 Kaleido Family Arts Festival by IQRemix)

The decision

As they say, hindsight is 20/20. If we were starting fresh, we likely wouldn’t launch two separate roundups! We’d launch one that covers all aspects of local arts, including music, theatre, dance, visual arts, literary arts, and more. Having one roundup for all of our local arts coverage will help us concentrate our resources.

COVID-19 also contributed to this decision. Arts and entertainment have been significantly impacted by the pandemic, which has in turn affected our coverage. While we hope for a return to "normal" in the near future, we know that the current state of affairs will continue for quite some time. Our approach needs to adapt accordingly.

What’s next

We are still committed to helping Edmontonians better understand the local music scene, and we encourage musicians, venues, promoters, and everyone else in the industry to continue sending news and other updates to us at hello@taprootedmonton.ca.

If you’re not already a subscriber, please check out the Arts Roundup!

Introducing the Music Roundup

Today, we’re excited to share our newest roundup with you: the Taproot Edmonton Music Roundup.

Each week we bring together the latest headlines, concert announcements, and other updates to help you stay up-to-date on what’s happening in Edmonton’s music community. You’ll get the latest on the artists, venues, promoters, and everyone else that makes Edmonton’s music scene so vibrant. Sign up here to get the Music Roundup delivered to your inbox.

As with our Tech Roundup, the goal of the Music Roundup is to save you time, keep you informed, and satisfy your curiosity. We sift through all of the information that’s constantly being shared to determine which is important and worthy of your time. Then we add some context to help you make sense of it all.

We? I really mean Sandra Sperounes, who is curating and writing the Music Roundup. For 18 years, Sandra was the music writer for The Edmonton Journal. You can now hear her on the airwaves as the entertainment columnist for CBC Radio’s Edmonton AM. She’s also one of the co-creators of EDMOjis, an app of emojis inspired by Edmonton, now available for iPhones and Android, and the co-host of the semi-regular podcast, Agnes + Sandra’s Three-Way, with Agnes DeMarco.

Sandra is the perfect person to curate the Music Roundup, and we’re thrilled to be working with her! Each week you’ll benefit from her experience and passion for music in Edmonton.

Here is the first edition published on July 12, 2018 as an example:

We’ll publish the Music Roundup for Taproot Members and subscribers first, each Thursday morning, with social media shares to follow later. You can see the latest edition here. Let us know what you think! Your feedback will help us improve the roundup and make it even more useful.

You can read the Music Roundup for free, because we believe good stories should reach as many people as possible. Taproot Members get it first though, and will have access to the full Music Roundup archive and other benefits. You can join Taproot as a paying member or a free subscriber here.