Did you know Taproot Edmonton sent 1.3 million emails in 2024? That’s a lot of informing, connecting, and inspiring people with reliable intelligence about the Edmonton region. Here’s more on what our team has been able to accomplish this year with the support of readers, members, sponsors, advertisers, and other partners.
Informing with reliable intelligence
Every day, our team delivers useful, timely information that keeps you informed and engaged. From in-depth coverage of local news to bite-sized updates in The Pulse, readers rely on us for an accurate snapshot of what’s happening in Edmonton. “I start every morning reading The Pulse,” shares reader Jodi M. “I am always delighted by the news that it contains. By reading it, I feel better informed and more a part of the Edmonton community.”
Our emails saw an impressive 56.4% open rate and 8.3% click rate, showing that readers value the information we provide. We also saw a 7.3% jump in email subscribers and a 28.5% increase in paying members.
Saving you time
Since our inception, our approach has been to pay close attention to what’s happening so you don’t have to. In 2024, we curated more than 2,800 headlines in The Pulse alone, offering concise summaries and easy access to the full stories.
“I love the brief summaries with lots of links, enabling me to get the big picture and dive deeper when I want to,” says member Natalia K.
Connecting the community
We’re proud to connect Edmontonians to the many things happening in the community. In 2024, our team added more than 9,200 events to the Taproot Edmonton Calendar, making it a vital resource for those looking for things to do. “It’s easy to start my day reading an item or two from The Pulse or roundups and feel more connected to what’s going on and to the city itself,” says Thiago V., who recently moved to Edmonton. “The Calendar has been the cherry on top for me, as it always excites me when I find something cool happening in the city that I can go check out over the weekend.”
We continued to track Edmonton’s ever-changing landscape through our weekly roundups, which provide essential updates across a variety of sectors. Whether it’s the latest in local food, tech, arts, or business, the roundups deliver fresh, relevant information to help you stay connected. This year, for example, our Food Roundup highlighted nearly 600 restaurant openings.
Our podcast, Speaking Municipally, also continues to connect listeners to the conversations shaping the city. In 2024, we had nearly 50,000 downloads, with listeners tuning in to important discussions about housing, public transit, zoning, and more. We’re grateful to the dozen-plus guests who joined us this year, contributing valuable insights. “I listen to Speaking Municipally diligently and it has been an important part of my weekly routine in staying up to date about matters related to the city,” says listener and member Giselle G.
Inspiring through stories
The diversity of topics that resonated most with readers this year is particularly striking. Here are the top five most-read stories of 2024 on our website:
- Vancouver and Toronto companies relocating to Edmonton region
- Groups researching how to better recycle the 15 million pouches Albertans consume yearly
- Amy Quon closing Chicken For Lunch after 32 years
- Catherine Warren ousted from Edmonton Unlimited
- Valley Line shelters give riders cold shoulder
These stories don’t just inform — they spark curiosity and invite further exploration. And that’s just the tops of the waves. In 2024, we wrote about 4,000 unique entities, showcasing the depth and variety of Edmonton’s people, businesses, and initiatives.
Helping you take action
At Taproot Edmonton, we’re committed to providing actionable intelligence that helps you make informed decisions. In 2024, we summarized and linked to 493 different city council reports. We also highlighted 175 unique public engagement opportunities, giving readers the chance to contribute their voices to key issues. “Taproot has the pulse on current events and community engagement with promoting active citizenship in the forefront,” says reader Renée C. “Bringing awareness to the greater community amidst the noise is difficult, and Taproot is a credible and reliable source.”
We also continued to provide unique insights with our history pieces, publishing 47 “moment in history” articles that not only inform but also bring a bit of delight. Whether revisiting local milestones or uncovering lesser-known aspects of Edmonton’s past, these pieces have become a beloved part of The Pulse. “I love starting my day with The Pulse,” member Erin J. shares. “It’s a great way to feel connected to what’s happening across the city. It regularly contains a few things I already know and care about and a few things that are new to me and I become inspired to learn more.”
Join us in building an informed community
We are grateful for the support of everyone who has helped make this work possible. If you’d like to help us continue to inform, connect, and inspire people in the Edmonton region, please consider becoming a member.
Here’s to another year of growth and impact in 2025!
Taproot Publishing 