Taproot does some more pruning

Taproot Edmonton is publishing the final edition of the Media Roundup on Feb. 15. From time-to-time you’ll still find coverage of media in Edmonton in The Pulse and on our website.

The evolution of the Media Roundup

We launched the Media Roundup in July 2018 to cover media, public relations, and communications in Edmonton.

I had been writing a blog series called Media Monday Edmonton since early 2011 and it made sense to bring that into Taproot when we started developing our roundups. We expanded the purview of the roundup and added events and job opportunities.

In June 2019, Linda Hoang came on board to take over the Media Roundup and she did a great job. But with her own growing online empire, Linda decided to step away and wrote her final edition last month.

Why are we making this change?

Linda’s departure accelerated discussions we were already having about how the Media Roundup fits into what we’re building with Taproot Edmonton.

We continue to strive for "less but better" and just as with the end of the Council Roundup, we think this change will help us focus on other efforts, such as The Pulse.

There’s a popular quote in writing circles that "you must kill your darlings." Originally attributed to William Faulkner and popularized by Stephen King, the phrase refers to characters, paragraphs, chapters, or other bits of writing that we’re fond of and want to keep, even if they get in the way of serving the reader.

It has been ten years since I posted the first entry in Media Monday Edmonton. Paying attention to and writing about the media so regularly definitely factored into the creation of Taproot. I’m grateful for that, and I’m ready to let it go.

What’s next?

As appropriate, we’ll include media and communications-related items in The Pulse, the Arts Roundup, Business Roundup, and other publications so please continue to send us your suggestions and tips.

We are always open to opportunities to better serve our community and welcome your feedback.

And if you haven’t already done so, sign up to get The Pulse for free!