Introducing The Pulse from Taproot Edmonton

We’re excited to introduce The Pulse, a daily news briefing that informs you about what’s going on in Edmonton. It launches on Monday, Jan. 18, and you can sign up now to get it for free.

What is The Pulse?

The Pulse is a one-stop shop for what you need to know before getting on with your day. Every weekday morning, we’ll share original stories from our team, a curated selection of local news from around the web, and other local items of interest that will hopefully provide you with a small dose of daily delight.

The Pulse is free, and it will contain minimal, locally focused advertisements to help us keep it that way. You can also support our work by becoming a member.

To start, we’ll deliver The Pulse via an email newsletter, on the web, and on social media. We know that everyone’s routine is different, and while email works well for many people, it may not for others. We want to meet you wherever you are in order to serve you well. To that end, we will continue to evaluate additional ways to make The Pulse available.

Why is Taproot launching The Pulse?

As readers, we subscribe to some fantastic daily newsletters from media companies elsewhere in the world, such as The Morning Newsletter from The New York Times, Morning Brew, and Axios AM. These and other similar newsletters are a great way to get oriented and provide useful context for the day ahead.

We wanted to subscribe to a local newsletter, too, something focused on our city, but what we were looking for just didn’t exist. Now it does.

Taproot Edmonton is well-positioned to make this happen. Our team pays close attention to Edmonton. We’re constantly gathering information about our city, evaluating those updates, adding context, and sharing them with readers. This effort has helped us keep Edmontonians informed through our roundups as well as an increasing number of original articles. Now it’ll help us produce The Pulse.

What benefits does The Pulse provide?

In December, we piloted The Pulse for two weeks with a few hundred of our existing email subscribers. That gave us an opportunity to gather feedback from readers on what elements of the briefing they liked best, as well as to test and refine the editorial process needed to produce a new edition every day.

We then took some time before the holidays to evaluate all the feedback and data we had collected. We were very encouraged by the response, with a majority of survey respondents indicating they liked The Pulse and wanted something like it to continue. In fact, 83% of respondents told us that The Pulse informed them about things they care about.

Our goal is for The Pulse to inform you, save you time, connect you to Edmonton, and delight you, each and every day.

We’ve made some adjustments since the pilot, and we’ll continue to iterate over the weeks and months ahead. We welcome your feedback!

Sign up to get The Pulse for free

We are launching The Pulse on Monday, Jan. 18, and we’d love for you to sign up to receive it in your email inbox every weekday. It’s free!

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